Builds creative, document, productivity, and digital experience software used by creators, businesses, and consumers worldwide.
★★★★★
★★★★☆
Growing
What Adobe does
Adobe builds software for creating content, working with digital documents, and delivering personalized digital experiences. Its major product ecosystems include Creative Cloud, Acrobat, Adobe Express, Firefly, and Adobe Experience Cloud.
Founded
1982
San Jose, California
CEO
Shantanu Narayen
Since 2007
Market cap
$93.38B
#183 in the world
Revenue (FY25)
$23.77B
+11% YoY
30-Second Summary
A plain-English explanation of Adobe's business model
If you only remember one thing
Adobe makes money primarily by selling subscriptions to software used for creativity, digital documents, productivity, and digital marketing. Creative Cloud includes products such as Photoshop, Illustrator, and Premiere Pro, while Acrobat focuses on digital documents and Adobe Experience Cloud helps businesses manage and personalize customer experiences. Adobe is also adding AI through Firefly and AI features embedded across its products.
Business Segments
Where Adobe's $23.77B Fiscal year 2025 (ended Nov 28, 2025) comes from
$23.77B
Fiscal year 2025
74.3% of revenue ·+11% YoY
24.7% of revenue ·+9% YoY
1% of revenue ·-7% YoY
Digital Media generates roughly three-quarters of Adobe's revenue and includes the company's major creative and document products. Digital Experience adds enterprise marketing and customer-experience software, while Publishing and Advertising is now a small part of the business.
Business Model
How Adobe makes money — the ecosystem flywheel
Create Digital Content
Work With Documents
Strengths & Risks
What makes Adobe strong — and what could go wrong
Creative Software Leadership
Photoshop, Illustrator, Premiere Pro and other Creative Cloud products are deeply embedded in professional creative workflows
Integrated Ecosystem
Creative, document, productivity, and customer-experience products can work together across a broad digital workflow
Recurring Subscription Revenue
The shift toward subscriptions gives Adobe a large recurring revenue base and ongoing customer relationships
PDF & Document Platform
Acrobat gives Adobe a major position in digital documents, signing, editing, collaboration, and document productivity
AI Integration
Firefly and embedded AI features extend Adobe's existing creative, productivity, and marketing workflows
Financial Overview
Fiscal year 2025 (ended Nov 28, 2025)
$23.77B
+11% YoY
FY25
$7.13B
+28.2% YoY
FY25
$9.85B
+25.1% YoY
FY25
Adobe generated $23.8B of revenue in FY25, with subscription revenue accounting for the vast majority of sales. Revenue grew 11% year over year while net income reached $7.13B and operating cash flow reached $10.03B.
Financial History
5-year trend, fiscal years 2021–2025
$23.77B
+51% since FY21
Business Ecosystem
Who Adobe depends on — and who depends on Adobe
Microsoft
Adobe integrates with Microsoft products and cloud technologies across creative, document, productivity, and enterprise workflows
Google Cloud
Adobe and Google Cloud collaborate across customer experience, data, AI, and enterprise workflows
Amazon Web Services
AWS provides cloud infrastructure used across Adobe's digital experience and enterprise ecosystem
Adobe
The digital experience platform
Competitors
Companies and platforms that compete with Adobe across creative software, design, productivity, digital documents, marketing technology, and AI-powered content creation. Market cap shown relative to Adobe's ~$93.4B September 30, 2026 snapshot.
Canva
$42B
Creative competitor — Canva targets a broader audience with easier-to-use design and content creation tools
Figma
$19B
Creative competitor — Figma competes with Adobe in collaborative interface design, prototyping, and digital product workflows
Salesforce
$192.6B
Enterprise competitor — Salesforce overlaps with Adobe in customer data, marketing, personalization, and digital experience workflows
Salesforce, Inc.
Builds cloud software that helps businesses manage customer relationships, sales, service, marketing, commerce, data, and AI-powered workflows.
Microsoft Corporation
Builds the cloud, AI, and productivity platforms that businesses run on — from Windows and Microsoft 365 to Azure and Copilot.
