Designs, markets, and sells athletic footwear, apparel, equipment, accessories, and related products through wholesale and direct-to-consumer channels worldwide.
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★★★★★
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Declining
What NIKE, does
NIKE designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and related products through wholesale and direct-to-consumer channels.
Founded
1964
Beaverton, Oregon
CEO
Elliott Hill
Since 2024
Market cap
$50.24B
N/A
Revenue (FY26)
$46.4B
+0.2% YoY
30-Second Summary
A plain-English explanation of Nike's business model
If you only remember one thing
Nike makes money by designing and selling athletic footwear, apparel, equipment, and accessories. Products are sold through wholesale partners such as retailers as well as NIKE Direct stores and digital channels. Nike also operates Jordan Brand and Converse, giving the company multiple sports and lifestyle brands.
Business Segments
Where NIKE,'s $45.17B Managed Revenue comes from
$45.17B
Fiscal year 2026
45% of revenue ·+5% YoY
28% of revenue ·+3% YoY
13% of revenue ·-11% YoY
14% of revenue ·0% YoY
Business Model
How NIKE, makes money — the ecosystem flywheel
Design Products & Build Brands
Sell Through Global Channels
Strengths & Risks
What makes NIKE, strong — and what could go wrong
Global Sports Brand
Nike operates a globally recognized sports brand with products sold across major geographic markets.
Strong Product Portfolio
The company offers athletic footwear, apparel, equipment, and accessories across multiple sports and consumer categories.
Multiple Sales Channels
Nike reaches consumers through wholesale partners, NIKE-owned stores, digital platforms, and other direct channels.
Jordan & Converse
Jordan Brand and Converse extend Nike's portfolio into additional athletic, lifestyle, footwear, and apparel categories.
Global Scale
Nike operates across four major geographic NIKE Brand markets and serves consumers through a broad global commercial network.
Financial Overview
Fiscal year 2026 (ended May 31, 2026)
$46.4B
+0.2% YoY
FY26
$3.11B
-3.4% YoY
FY26
$2.18B
-33.2% YoY
FY26
NIKE, Inc. generated $46.4B of revenue and $3.1B of net income in fiscal 2026. Free cash flow was approximately $2.2B, calculated from operating cash flow of $2.868B less capital expenditures of $0.684B.
Financial History
5-year trend, fiscal years 2022–2026
$46.4B
-1% since FY22
Business Ecosystem
Who NIKE, depends on — and who depends on NIKE,
Athletes
Athletes and sports partnerships help Nike develop products, build credibility, and connect its brands with sports communities and consumers.
Retail Partners
Wholesale customers and retail partners provide important channels through which Nike products reach consumers around the world.
Consumers
Consumers purchase Nike, Jordan, and Converse products through wholesale retailers, NIKE-owned stores, digital platforms, and other channels.
Nike
Global sports brand platform
Competitors
Companies that compete with Nike across athletic footwear, apparel, sportswear, and related consumer categories. Market caps use an October 2026 snapshot and can change daily.
Adidas
$29.01B
Global sportswear competitor across athletic footwear, apparel, equipment, and lifestyle products.
Deckers Brands
$10.87B
Footwear company whose portfolio includes brands such as HOKA and UGG across performance and lifestyle footwear categories.
Lululemon
$10.31B
Athletic apparel and sportswear company competing with Nike across performance apparel and lifestyle products.
Walmart Inc.
Operates a global retail and membership business through stores, eCommerce, and digital services.
Costco Wholesale Corporation
Operates membership warehouses and e-commerce sites that offer a limited selection of products at low prices and generate high sales volumes.
Amazon.com, Inc.
